Ag Day highlights economic value

Hosted in partnership with California Women for Agriculture and the California Foundation for Agriculture in the Classroom, Ag Day brings farmers and ranchers together with legislators, government leaders and the public to inform and educate about the value of agriculture to California's economic landscape.

Ag Day 2018, held March 20 at the Capital, offered equipment dealers an opportunity to demonstrate the tools available to consumers to diagnose and repair their equipment. Dealers used the day to discuss the negative impacts of right-to-repair legislation introduced this session in California. John Deere and Valley Truck & Tractor were on  hand with two 6R tractors to show how diagnostics tools empower consumers.

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2018 California Ag Day

2018 California Ag Day

4Rivers, RDO marketing head Summit panel

Marketing managers Hannah Rose, of 4Rivers Equipment, and Lisa Steffens, of  RDO Equipment, lead a Dealer-to-Dealer Panel: Using Content Marketing to Target Customer Interactions at the 2018 Dealership Minds Summit, scheduled for July 24-25 in Iowa. These experienced dealership marketing managers share best practices using customer data to create content that drives customers to your dealership without spending money.

See you in Palm Springs

SAVE THE DATE — Nov. 14-16 is FWEDA’s 2018 Annual Convention. “Leading Change and Succession” offers dealers, suppliers, manufacturers, industry friends and partners with valuable opportunities for professional development, peer networking and business solutions. Join us for insightful and engaging sessions in leadership and visioning, customer sales and service, workforce development, and good old-fashioned fun and games at the Hyatt Regency Indian Wells Resort & Spa. A shortened three-day schedule starts with a day of golf at one of America’s premier courses,  panel discussions with dealers and manufacturer representatives, and a special guest whose wisdom and experience guided hundreds of young men to victory living their passion.

Friends of FWEDA

FWEDA partners with the dealer community to raise funds for education and training.

Annual Silent Auction

FWEDA's Board of Directors formed the “Friends of FWEDA” Silent Auction Committee to coordinate and drive the annual fund-raising event, which raises money for workforce development and legislative programs. The Friends of FWEDA committee, appointed by the board, is tasked with developing an action plan and budget, recruiting and coordinating volunteers, fund-raising and executing the auction each year. Anyone interested in serving on the committee should contact association staff or any board member.

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